Want an industry veteran to fix your Martech stack
– without the jargon?
Hey, I'm Matthew. I've spent 20+ years helping brands like Carfax, Otrium, and Santander make sense of customer data, CDPs, and server-side tracking. Now, I help teams cut through the noise and get their Martech stack working like it should.
Technology Partners
Why my clients say I'm "the real deal"
With over 20 years of experience in marketing technology, I bring a unique combination of technical expertise and practical business understanding.
Real-world experience
I have spent the last 20 years working with some of the most complex marketing technology stacks in the world and helping companies get the most out of them, the right way.
From Startups to Enterprises
I have seen it all and done it all. I have worked with startups to help them get off the ground and with enterprises to help them scale. B2C, B2B, from banking to retail. I have the t-shirts to prove it.
Hands-on experience
I am not afraid to get my hands dirty. It's the best way to learn, the best way to gain value, and the best way to get results. It's the challenges that make me get up in the morning.
You don't just want more tools — you want more control
I help clients who need to:
Scale operations,
not just complexity
Drowning in disconnected tools? I'll help you streamline your stack, automate workflows, and create a cohesive marketing operation.
Lean on
strategic expertise
Need more than just implementation? I'll own your entire Martech strategy, from architecture to execution, ensuring everything works together seamlessly.
Navigate
data challenges
Struggling with data silos or privacy regulations? I'll help you build a robust data foundation that drives insights and growth.
Why It Works
My approach is different because I focus on what really matters.
Diagnosis First
We start by understanding your unique challenges, not pushing solutions.
Holistic Approach
We consider people, processes, and technology together.
Measurable Results
Clear metrics and KPIs to track your success.
Who I Work With
I've helped leading brands optimize their marketing technology stack and improve their data-driven decision making.
Carfax
I developed a strategic approach for integrating Segment with existing systems, worked to nurture internal ambassadors who could advocate for the platform, and facilitated stakeholder engagement across the company.
Otrium
I turned their failing CDP implementation to marketing powerhouse increasing their key event tracking to 100% accuracy, and coordinating integration with downstream platforms like Iterable, Meta, Google, and TikTok.
Santander
I facilitated the migration to Google Tag Manager Server-side using Stape.io for their Dutch and Belgian marketing websites, and improved attribution reporting within Google Analytics 4.
Trusted by leading brands
What my clients say
Real results from real clients who've transformed their marketing technology.
Matthew Niederberger is a top-tier CDP and MarTech expert whose deep knowledge of Segment and strategic use of APIs and attribution have been instrumental in scaling our platform. His rare blend of technical precision and strategic insight makes him my go-to consultant for any serious customer data initiative.
Nate McGuire
Founding Partner, Mayven Studios
Matthew is a well-rounded Customer Data expert who understands both the strategic and technical building blocks of the space. He was instrumental in helping us navigate build-vs-buy decisions and vendor evaluations, always flexible and fully committed throughout the process.
Kshitij Kumar
Chief Data Office, OneFootball
Matthew is an exceptionally skilled CDP expert who quickly turned our struggling Segment implementation into a success through sharp insight, dedication, and stakeholder alignment. Beyond his technical impact, he uplifted the team with both knowledge and camaraderie—my go-to for anything CDP-related.
Chiara Piccolo
Head of Product B2C, Otrium
Frequently Asked Questions
Everything you need to know about working with me and optimizing your marketing technology stack.
Martech Therapy is a specialized consulting service that helps businesses optimize their marketing technology stack. We diagnose issues, streamline operations, and implement solutions that drive measurable results.
Engagements typically range from 3-6 months, depending on the complexity of your stack and specific needs. We work at your pace and ensure sustainable, long-term improvements.
With 20+ years of experience on the vendor, agency, and client side of the Martech business. I bring a unique combination of technical expertise and practical business understanding. I focus on real-world solutions, not just theoretical concepts.
I work with all major marketing technology platforms, including CDPs, analytics tools, automation platforms, and more. My expertise is platform-agnostic, focusing on what works best for your specific needs.
Clients typically see improved operational efficiency, reduced costs, better data quality, and enhanced marketing performance. We set clear metrics and track progress throughout the engagement.
Listen to the Podcast
Deep dives into marketing technology challenges and solutions.