I recently returned from my holiday without some magical Martech insight. What I did pick up was a plethora of LinkedIn posts and private messages from people who have been let go from their positions, or who are sharing their experiences of a perceived drop in Martech-related contract work.
And an announcement from my friend Daniel Heer. More about that later.
In total, a handful of conversations over the last few months, from three different parts of this industry, all describing the same thing.
I will try to tell the story, using some light-hearted references to one of
