Martech Therapy, formerly known as Tagticians, was founded in 2014 by Matthew Niederberger. Initially focused on Technical Web Analytics, we evolved in response to the expanding martech landscape and rebranded to better reflect our broader range of services. Our shift from a specialized firm to a comprehensive martech solutions provider was driven by the market’s rapid adoption of diverse martech stacks and the corresponding demand for skilled expertise.
Matthew, who actively participates in projects, ensures that our team comprises only the top 1% of martech freelancers—from backend engineers to data management specialists. This strategy has positioned us uniquely to fill a significant gap in the industry: the need for high-level, flexible talent capable of keeping pace with the explosive growth of online marketing technologies.
Martech Therapy has earned a reputation for excellence, working with big brands around the globe such as Otrium in the fashion industry, Carfax in automotive, ABN AMRO in banking, and the Royal Commission for Alula in tourism. What started as a focus on clients within the Netherlands has grown into an internationally acclaimed partnership with clients and martech vendors worldwide.
Our commitment to moving quickly to support our clients has never wavered. Martech Therapy prides itself on providing rapid, knowledgeable, and hands-on support across various projects, including customer data platforms, advertising, analytics, and data governance. This agile approach not only meets but anticipates the needs of our clients, ensuring they stay ahead in the fast-evolving digital landscape.