Are we still comparing composable CDPs to “packaged” CDPs ?
🔗 Originally posted on LinkedIn on December 19th, 2024 The CDP market is saturated with debates over composable vs. traditional ...
OneTrust and Segment Integration: A Step-by-Step Guide
Manage data distribution to Segment destinations with ease Introduction You have come to the right place if ...
Solving GA4’s Measurement Protocol Session issue in Segment
Better data quality in GA4 using Segment's GA4 Destination Introduction This article will work as a guide ...
Enhancing Customer Segmentation with CDPs: Key Benefits
Using a CDP for Improving Customer Segmentation and Targeting Introduction Customer Data Platforms (CDPs) have become indispensable tools ...
Why Freelance Martech Consultants Should Embrace Specialization
Navigating Specialization in the Martech Ecosystem Introduction In today's world of Marketing Technology (Martech), specialization has become ...
The Growing Demand for Freelance Data Talent
What Businesses Need to Know Introduction In today's dynamic business landscape, the demand for data-driven decision-making is ...